How did the MyTenNights journey begin in 2015?
Since 2015, MyTenNights has grown thanks to the support of donors who wanted to make better use of their giving. That year, the idea took shape with the '£1 Ramadan Challenge', a viral campaign inviting people to give just £1. As a first project for a start-up platform, it raised over £65,000, the equivalent of more than 65,000 people taking part.
What came next in 2016?
The following year, MyTenNights built on that momentum with GIVTREE, a tool designed around what donors said they needed: a way to track their nominations and see the real impact of their giving.
How was the MyTenNights platform created in 2017?
By 2017, a shift in giving habits was becoming clear, driven by the pace of everyday life. In response, MyTenNights was built as a platform focused on helping people meet their specific Ramadan goals, and it's been growing ever since.
What did MyTenNights achieve in 2018?
A year on, with more experience using technology to support donors, MyTenNights helped raise an outstanding £1.6 million for good causes in just ten days, driven by the shared aim of catching Laylatul Qadr and its rewards.
How much was raised in the platform's third year?
Year three brought its own challenges, but donor support meant over 50,000 people were able to give consistently across Ramadan. Together, £4.3 million was raised for some of the most in-need projects worldwide, while still ensuring Laylatul Qadr was not missed.
What happened in 2020?
The following year brought the platform's biggest milestone yet: 110,000 users came together to give £10.8 million to charitable causes. Achievements like these are only possible through the collaboration and solidarity of everyone who takes part.
“Without your trusted and unwavering support however, none of this journey would have been possible and because of this we wanted to share in our achievements together.”
Where does the journey stand in 2021?
This year, that support has helped push past £15 million raised for charities around the world, with donors taking part from over 140 different countries.
Thank you to everyone who has been part of this journey so far. We look forward to breaking even more boundaries, and reaching even more people in need, together.
Frequently Asked Questions
What was the £1 Ramadan Challenge?
It was MyTenNights' first campaign in 2015, inviting donors to give just £1 during Ramadan. It raised over £65,000, with more than 65,000 people taking part.
How much has MyTenNights raised since it started?
From £65,000 in 2015, giving has grown year on year, including £1.6 million in 2018, £4.3 million in 2019, £10.8 million in 2020, and over £15 million in 2021 alone.
How many countries do MyTenNights donors give from?
In 2021, donors took part from over 140 different countries.
